Decoy Pricing Strategy | Definition

A sneaky-smart pricing tactic where a high-priced item makes a mid-tier option look like the best deal—helping drive sales on the item you really want to sell.

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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

By Palmer, Melina

10 Proven Strategies to Grow Your Small Restaurant Business: A Simple Guide to More Customers, More Profit, and a Stronger Restaurant

By Whitmore, La Juana

The 5-Minute Pricing Strategy Guide For Small Business Owners (Actionable Plus (Small Business))

By Clifton, Gary, Kayondo, N.